Disney Travel Channel To be Interactive on Cable TV
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Sunday, 22 July 2007 |
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An interactive video-on-demand travel channel from the Walt Disney Co. will be launched later this month. Soon, some cable customers will be able to book a trip to a Disney theme park with a click of their remote controls. Cable systems served by Time Warner Cable Co. and Cablevision System Corp. will feature this launch. The shows offered on the channel will be free, including interactive features, like the ability to request more information. In today's competitive marketplace, cable systems are eager to implement two-way systems to help keep viewers off the internet and on television.
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